I coach because I want to support applicants through a stressful, often confusing process, to empower them to put their best selves forward. My goal is to enable applicants to find their voice as a writer and interviewee, clarify their story, and submit applications they are proud of. I also truly enjoy the writing and editing journey! Having navigated the most competitive U.S. and UK application cycles for undergraduate, graduate, and law school education, as well as fellowships, I have firsthand insight into how daunting and nerve-racking the process can be. But it also taught me not just what admissions teams look for but how rewarding it is to"soul search" and clarify your own academic and professional goals during the journey. What is most fulfilling to me is to demystify the daunting process and guide applicants through the challenging process.